Smart rewards incentive system, client tools for implementing a smart rewards incentive system, and analytics engine

摘要

A server based system and method for hosting an incentive creation, administration, distribution, management, and analytics system. The server may allow a client via a client management portal to create and manage a campaign that may include a variety of dynamic rewards geared specifically to specific consumer groups. In these embodiments, users may be presented with the dynamic rewards via a presentation device which may be a user device or a client device. The presentation device may include a facilitator application for presenting the offer to the user. The dynamic rewards may have terms that change over time based on factors such as end user input, environmental factors, sharing of the reward, trading the reward, expiration date extensions, etc.