Disclosed in the present invention are an electronic tag positioning method, an electronic device, an electronic tag, a chip, a computer readable storage medium, a computer program product, and a computer program. The method comprises: a first electronic device determines a relative position relationship with a first electronic tag; the first electronic device determines, according to the relative position relationship, a triggered positioning function, and determines position information of the first electronic tag according to the positioning function, wherein the determining the position information of the first electronic device according to the positioning function comprises: in the case that the positioning function is a short-distance positioning function, the first electronic device determines the relative position information of the first electronic tag according to a detected positioning signal of the first electronic tag; and/or, in the case that the positioning function is a long-distance positioning function, the first electronic device takes position coordinates, obtained by means of a network device, of the first electronic tag as the position information.
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