A technique for providing motion video content along with audio content is disclosed. In some demonstrative embodiments, the computer implemented system comprises: receiving primary audio content; determining whether the at least one reference audio content satisfies a predetermined similarity threshold based on the comparison of the primary audio content and the at least one reference audio content; identifying, for each of the at least one reference audio content, the motion video content based on the motion video content being stored in association with one of the at least one reference audio content and not being stored in association with the primary audio content; and causing the identified motion video content to be displayed on the device concurrently with presentation of the primary audio content on the device.
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