A method of providing clothing recommendation information according to an embodiment of the present invention includes the steps of: analyzing, by a clothing recommendation information providing server, an attribute of a clothing recommendation request based on a user's owned clothing received from a user terminal; , selecting, according to the analyzed attribute of the clothing recommendation request, a preference-oriented recommendation algorithm in which a user's taste takes precedence over a situation or a situation-oriented recommendation algorithm in which the user's preference takes precedence over the user's preference, and the clothing recommendation information providing server and generating, by using the selected algorithm, clothing recommendation information including at least one piece of clothing among the clothing owned by the user.
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