PRESENTING ADVERTISEMENTS IN A DIGITAL MAGAZINE BY CLUSTERING CONTENT

摘要

The digital magazine server creates a cover page that identifies related content items that are relevant to the user. Candidate feeds of content items are identified from various sources, and clusters of content items are generated from content items included in the various candidate feeds. Content items in the various clusters are scored, and one or more content items are selected from each cluster. The selected content item is placed in a consolidated feed, which is used to create a cover page for viewing by users of the digital magazine server. One or more advertisements are included in the candidate feed, and the digital magazine server specifies a location within the cover page that provides the content item associated with the candidate feed containing the advertisement.