The aim of this study is to examine the depiction of the social group of older adults above the age of 46 in Malaysia, in order to gain an understanding of the cultural mores inherent in Malaysian society towards older adults. Specifically this study will employ the frame work developed by Harwood and Roy (1999), to conduct a quantitative content analysis on a total of 390 magazine advertisements from 14 mainstream magazines in Malaysia. The analysis revealed that older adults were portrayed less frequently in advertisements in comparison to adults below the age of 46 years.
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