A wheel and tire assembly for toy vehicles wherein a generally cylindrical wheel of rigid material has a reduced portion projecting concentrically from the outer side thereof and a peripheral groove adjacent the inner side thereof and a tire of resilient material encircling the wheel and having an outer side wall tightly encircling the reduced portion and an annular bead on the inner side of the tire seated in said peripheral groove to prohibit outward axial removal of the tire from the wheel.
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