method and device for the objective measure and quantitative measurement of interessenniveaus of subjects to vorgelegtem imagery and its parts.

摘要

The device and process are intended, in particular, for research into the effectiveness of publicity materials such as advertisements, packaging and the like. The state of the art has encountered constant problems with the subjectivity involved in the evaluation. The invention provides a remedy here by evaluating, in digitized form, geographical and temporal data which have been determined in an exclusively objective manner and presenting them in numerical and/or graphic form, no individual, such as for example the conductor of the experiment or the like, having any direct or indirect evaluative influence on the presentations. IMAGE