The instant invention is a multi-purpose storage apparatus having interchangeable shelving for use in storage of sporting goods. Shelf construction consists of rod members or alternatively, shelf construction may consist of a single plastic piece having steel tubes integrated into the shelf. In this manner, the consumer may construct a shelf configuration for a particular sporting item. Structural rigidity is provided through the rod members having steel tubing that is encapsulated in a plastic sleeve through a manufacturing process while the plastic shelf has the steel tube directly integrated. The storage apparatus is secured to a wall and includes provisions for support of a bicycle, as well as miscellaneous small items through the use of a support tray.
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