System and method for valuating brands by using an online stock trading technique

摘要

A system and method valuates brands by employing an online stock trading technique implemented between a server and a multiplicity of clients connected through a communication network such as Internet. The clients participate in a brand stock trading process in which stock prices of all brands are determined under same stock transaction conditions by using the online stock trading technique, and the values and the recognition rates of the brands are estimated based on the determined brand stock prices. For the above purposes, this system comprises a communication network, client terminals associated with the clients and connected to the communication network, wherein the clients trade stocks for the brands via the communication network, and a server connected to the communication network for performing a stock trading process requested by the client terminals to thereby valuating the brands based on stock prices for the brands resulting from the stock trading process.