SYSTEM AND METHOD FOR ESTIMATING VALUE OF A BRAND EMPLOYING STOCK TRADING TECHNIQUE

摘要

PURPOSE: A system and a method for evaluating a value of a brand using a stock trading method are provided for users to evaluate a recognizing rate of the brand by participating to value evaluations of brands and forming stock prices of a plurality of brands based on the same condition using a stock trading system. CONSTITUTION: A gateway(6) is provided for connecting two communication networks having different constructs thereto, and connects the Internet(2) to a web server(8) of a brand value evaluation(4). The web server(8) provides a service making a plurality of users being connected to the Internet(2) use web information for evaluating a value of a brand through a web browser through a personal computer used as a client. For example, the web server(8) evaluates a value of a brand by a stock price of each brand being formed by making a plurality of users being connected to the Internet(2) transact stocks related to each brand through the gateway(6). A database server(10) manages an access of data necessary for operating the web server(8).