The invention relates to a method for inducing or promoting an anthocyanin coloration in plants and/or fruit. According to the inventive method, the plants and/or fruit are irradiated with UVB light, with a mixture of UVB light and white light or with a mixture of white light and blue light. The invention facilitates the production of red anthocyanins in green apple varieties such as Golden Delicious, Zitronenapfel, Granny Smith or Mutsu.
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