- Method for Research of Preference for Off-line Advertisemnt Through Internet

摘要

PURPOSE: A method is provided to investigate a preference of an off-line advertisement in the internet web site at a short time. CONSTITUTION: When the internet user accesses to the internet web site having an off-line advertisement(31), it is judged whether the internet user is a member before displaying an off-line advertisement(32). When the internet user is the member, any one among displayed off-line advertisements is selected and inquired(35). After a corresponding advertisement is performed, it is inquired whether an estimation with respect to an advertisement is performed(36). When the member replies to the estimation, an estimation response of the member is inputted(37). It is judged whether the member belongs to a beneficial sample frame in a preference investigation of a corresponding off-line advertisement(38). When the member belongs to the beneficial sample frame, an estimation response of the member is statistically processed(39).