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Marketing methods and business personnel marketing methods

机译:营销方式和业务人员营销方式

摘要

Marketing methods and business personnel marketing methods are described. According to a first aspect, a marketing method includes the following steps: obtaining product data from a plurality of business personnel associated with one or more business entity, the product data regarding a product used by the one or more business entity; obtaining personal data from the business personnel regarding the business personnel themselves; first associating the personal data of the business personnel with a plurality of business attitude segments regarding the product and responsive to the respective product data of the business personnel; and second associating the business attitude segments with a plurality of consumer attitude segments using the respective personal data.
机译:描述了营销方法和业务人员营销方法。根据第一方面,一种营销方法包括以下步骤:从与一个或多个商业实体相关联的多个商业人员获得产品数据,该产品数据与该一个或多个商业实体所使用的产品有关;以及从业务人员获取有关业务人员本身的个人数据;首先将业务人员的个人数据与关于产品的多个业务态度段相关联,并响应于业务人员的相应产品数据;第二,使用各自的个人数据将业务态度段与多个消费者态度段相关联。

著录项

  • 公开/公告号US2002116255A1

    专利类型

  • 公开/公告日2002-08-22

    原文格式PDF

  • 申请/专利权人 GOODWIN DIANA;WHALE MARGO N.;

    申请/专利号US20010790367

  • 发明设计人 MARGO N. WHALE;DIANA GOODWIN;

    申请日2001-02-21

  • 分类号G06F17/60;

  • 国家 US

  • 入库时间 2022-08-22 00:52:19

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