Desirable high infra red reflecting brownrutile pigment compositions are described which comprisefrom about 40 to about 50% by weight of titanium, fromabout 2.3 to about 4.5% by weight of manganese, fromabout 7.3 to about 11% by weight of tungsten, from 0.05to about 5% of lithium and from about 0.1 to about 20%of cerium.The invention also relates to the method ofpreparing the brown rutile pigment compositions and tothe use of such pigments as colorants for polyvinylhalide compositions, and in particular, polyvinylchloride compositions.
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