In a retailing system (fig. 1, item 100), an image capture system (fig. 1, item 104) is provided and used to capture reference images of models wearing apparel items. At a retailer's place, of business, an image capture system substantially identical to that used to capture reference images is also provided. A customer (fig. 1, item 114) has his or her image captured by the image capture system at the retailer's place of business (fig. 1, item 104). Subsequently, when the customer is in close proximity to an image display area within the retailer's place of business (fig. 1, item 108), a composite image composing the customer's capture image and one of the reference images may be provided (fig. 5, item 514). In this manner, the customer is given the opportunity to virtually assess the selected merchandise without actually having to try on the apparel.
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