PROVIDING DIRECTED MARKETING INCENTIVES USING IDENTIFICATION OF CUSTOMERS AND PURCHASE SELECTIONS THROUGH RF ID TECHNOLOGY

摘要

A method and system using Radio Frequency Identification (RFID) technology to support the issuance of targeted purchasing incentives to retail customers and supporting marketing analysis. RFID technology is used to determine the current purchase selections of a retail customer and targeted marketing incentives are given to the customer based on the current customer purchase selections either alone or in combination with prior purchase history. Customer purchase selections can be determined at various points through out the store and targeted incentives provided during the shopping visit. The current purchase selections can be optionally added to a data base for future use in selecting directed incentives or analyzing purchasing patterns to support development of marketing strategies. RFID technology, as well as other techniques, may be used to identify the customer and allow the customer's identification to be stored into the purchasing database either in association with purchase selections or to record a customer's visit to the retail establishment.