A system and method for creating customized publications. Publication contentis selected based on rules that associate particular content with customerprofiles of individual recipients. In an exemplary embodiment, the customizedpublication is a product catalogue, the particular content is productinformation, and the recipients are customers. A rules engine (130) associatesthe customer profile with a set of products comprising an offering. The rulesengine determines which customers are to receive a custom customized catalogue(100), the size of the customized catalogue a customer is to receive, and thecontent of the customized catalogue for each recipient.
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