Internet advertising in search engine using keyword bidding

摘要

PURPOSE: An Internet AD(ADvertisement) using a search engine of a keyword bidding method is provided to guarantee an advertiser a high ROI(Return On Investment) by making the advertiser pay expense for an accurate result depending on a click number. CONSTITUTION: The advertiser registers the information for a site to a registration center and the inputted values are stored in a database. A recommended keyword tool(104) generates a list by searching a text string from a keyword database(D101) and shows a monthly searched frequency of each keyword if the advertiser inputs a keyword. A top keyword tool(105) outputs a result from the highest bidding of the keyword by searching the list of the keyword inputted from the keyword database if the advertiser inputs the keyword. A maximum bidding tool(106) outputs the list of the keyword selecting a priority bidding form from the keywords of the keyword database and the bidding price for the keyword from the highest bidding price if the advertiser inputs the keyword.