METHOD FOR CONTROLING KEYWORD BIDDING ON INTERNET SEARCH ENGINE AND A SYSTEM THEREOF

摘要

The present invention, real-time by receiving reception exposing a predetermined search listing to the exposure position advertisers want through the auction for a given unit display zone, a bidding price data for the auction, the maximum payment single clicks available from the advertiser It relates to the keyword auction bidding process control methods available and keyword bidding control system.; Keyword bidding control method according to an embodiment of the present invention, the search listing at a given keyword step of the search listing order defining the exposed position of one or more unit display zone represented extracted by the search, and the unit display zone in order predetermined for at least one bid price data on display in the step of receiving from a predetermined advertiser, and the method for recording the input bid price data in the bidding field associated with the unit display zone, respectively, the bid price data, the recorded determining a successful bid price data by an auction process and give an impression rights to the determined successful bid first search of the price list of data order, and the first search listing for holding the exposed permission in response to the keyword search comprising the step of controlling so as to be exposed to the order of the unit display zone, the entered bidding price The step of writing the data in the bidding field associated with the unit display zone, respectively, comprising the step of imparting a wave front corresponding to the size of the pay costs for the bid price data recorded on the bid field, the determined the claim 1 wherein said step of granting permission to the exposed search listing of winning bid data, the bid price data that holds the best wave front includes determining by the bid price data.; In accordance with the present invention, a situation, which could result in Lift advertisers to request keyword bidding control method and keyword bidding control system by the advertiser through a predetermined bid price input and bidding process to order the search results of a search listing displayed in the desired exposure position there is an advantage that can be provided.