METHOD FOR CONTROLING KEYWORD BIDDING ON INTERNET SEARCH ENGINE AND A SYSTEM THEREOF

摘要

The present invention exposes a predetermined search list order to the desired exposure position by participating in bidding for a specific unit display zone, and receives the maximum payable single click cost from the advertiser as bid price data for bidding in real time. It relates to a keyword bid control method and a keyword bid control system capable of bid processing.;The keyword bid control method according to an embodiment of the present invention comprises the steps of: dividing an exposure position displaying a search list order extracted by a predetermined keyword search into one or more unit display zones, and the search list order in the unit display zone. Receiving one or more bid price data related to the display from a predetermined advertiser; recording the input bid price data in a bid field associated with each of the unit display zones; and predetermined predetermined bid price data. Determining one successful bid price data by bid processing, granting exposure authority to the determined first search listing order of the successful bid price data, and the first search listing holding the impression authority in response to the keyword search. And controlling the net amount to be exposed to the unit display zone. Recording the data in a bid field associated with each of the unit display zones includes assigning a ranking to the bid price data recorded in the bid field corresponding to the size of the payment cost, wherein the determined The step of authorizing exposure to the first search list order of the successful bid price data includes determining the bid price data having the highest ranking as the successful bid price data.;According to the present invention, a keyword bid control method and a keyword bid control system that can trigger an advertisement effect required by an advertiser by displaying a search listing order of search results at a desired exposure position through a predetermined bid price input and bid processing are provided. There is an advantage that can be provided.