Its advertising system targeting and advertising method by the secondary keywords associated with the primary Internet search keywords, and equipment and secondary keyword list providing method

摘要

The present invention relates to an Internet keyword advertising method and, more particularly, to an advertising method and system, which, when a user demands keyword searching, provides secondary keywords related to a corresponding keyword, thus allowing the user to find the actual information and/or commodity sought through keyword searching via the Internet, and providing corresponding data. Furthermore, the present invention relates to a method and system for providing a list of secondary keywords related to primary keyword search. In accordance with the present invention, a user conducts a search using a primary keyword having a relatively comprehensive meaning and then conducts searches more detailed secondary keywords, so that information and/or commodity sought by the user can be easily found and checked. Meanwhile, an advertiser discloses his or her information and/or commodity to effective customers, connected through corresponding secondary keywords, so that the efficiency of advertising can be greatly improved.