This method of identifying at least one object (6, 8) belonging to a list of objects selected from a larger set of objects present in a store, comprises: - an automatic comparison step (146) of a list identifier contained in a memory of a mobile terminal with the list identifier contained in a memory of an electronic tag closest to this terminal, so as to determine whether these list identifiers correspond, and, - these list identifiers correspond, a step (148) of automatic activation of an operation (150) of presentation of the object associated with this electronic label so as to indicate to a third party that this object belongs to the list corresponding to the list identifier stored in the memory of the mobile terminal.
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