PROBLEM TO BE SOLVED: To provide a system capable of transmitting/receiving CM information, information associated with CM and reaction information corresponding to user information in digital television broadcast.;SOLUTION: The interactive CM information communication system comprises a digital television broadcast system providing a digital television broadcast; a server interlocked with the digital television broadcast system to perform interactive communication with a televiewer; and a user receiver of the televiewer. The server comprises a means for storing a plurality of pieces of CM information; a user information storage means; a means for judging a user receiving a digital television broadcast from the user receiver; a means for selecting CM information on the basis of the user information thus judged; a CM information delivery means; and a means for receiving reaction information to the CM information.;COPYRIGHT: (C)2005,JPO&NCIPI
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