PERFORMANCE MEASUREMENT METHOD FOR PUBLIC RELATIONS, ADVERTISING AND SALES EVENTS

摘要

The present invention is a system and method for the evaluation and measurement of the performance of public relations, advertising and sales events to a particular user in order to provide value added relevance to marketing information. The invention provides a computer based means (11) consolidating in an easily accessed format, information (14) that has relevance to the marketing process of a particular brand or product and the performance measurement of a plurality of public relations events.