(33)LEARNING ADVERTISING AND PUBLIC RELATIONS: A METHODOLOGICAL CASE STUDY IN CATALONIA

摘要

The Degree in Advertising and Public Relations is evolving related to the Broadband Societyimplications. The formulas of education in different careers depend largely on the development ofgrades taught. That is why a comparative analysis of the curricula of the seven faculties of Barcelonathat provide the degree of Graduate in Advertising and Public Relations allows us to radiographycontent and classify angular knowledge areas depending on the subjects to be taken and relevance ineach faculty, including the Final Grade and Practices. We observe differences but generally a goodpositioning of these studies.