Automobile dealership advertising and affinity program

摘要

A method is provided for enhancing automobile inventory at an automobile dealership. The method includes providing a plurality of substantially identical emblems configured to be substantially permanently installed on a glass portion of an automobile, and which are sized and shaped to permit unobstructed operation of the automobile when installed. The emblems are permanently installed on substantially the entire inventory of an automobile dealership, with installation repeated at periodic intervals to ensure that the emblems are disposed on substantially the entire inventory as the inventory is replenished. Discounts on fixed operations at the dealership are provided to purchasers who retain the emblems on their purchased automobiles. The method enhances the pre-sale presentation of automobiles, expands the geographic visibility of the dealership by providing indicia that remains on automobiles pre-sale and post-sale, and enhances fixed operations of the dealership.