In various embodiments of the present invention, a customizable, tag-based message is a unit of information transmitted electronically from one device to another that may contain one or more references to one or more pieces of information without the need for these pieces of information to be embedded in the customizable, tag-based message. The customizable, tag-based message can comply with any suitable protocol. One suitable protocol includes a customizable, tag-based protocol, such as SOAP, but other protocols can be used.
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