A means for continuously adjusting a Web site or Web pages in order to achieve optimization with respect to search engines, comprises first, means for automatically clustering relevant pages and sites according to target market segment via enumerated permutations of keywords and phrases and the use of searches for relevant web sites, and second means for customer profiling based on the clustering of the first means and processing of aggregated queries to search engines. The first and second means are used by an evaluation means which provides an automatic numerical ranking of pages and sites, and which provides continuous adjustment and optimization of web sites and web pages.
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