The purpose of this diploma is to raise understanding of search engine optimisation techniques, which are used to influence a web page's rank in search engines in respect to rules set by engines. First modern search engines and their algorithms are presented and analyzed as well as their algorithms and their evolution from basic search engines. Optimisation techniques are then according to the findings applied to a web site and the results are analyzed.udThe diploma goals are to:ud•analyze and describe modern search engines as well as their evolution from basic search enginesud•analyze and compare optimisation techniques used on some of the highest ranked web sites for the most popular keywords on the World Wide Web and on Slovenian webud•find and describe several optimisation techniques, their advantages, disadvantages and possible pitfallsud•apply optimisation techniques to a web site and analyze the resultsudDiploma is concluded with a short summary, a review of successful implementation and with a discussion about possible further optimisation.ud
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机译：该文凭的目的是提高对搜索引擎优化技术的理解，该技术可用于根据搜索引擎设置的规则来影响搜索引擎中网页的排名。首先介绍并分析了现代搜索引擎及其算法，以及它们的算法及其从基本搜索引擎的演变。然后根据应用到网站上的调查结果优化技术，并对结果进行分析。 ud文凭目标是： ud•分析和描述现代搜索引擎以及它们从基本搜索引擎的演变 ud•分析和比较在某些排名最高的网站上使用的最优化技术，用于万维网和斯洛文尼亚语网站上的最受欢迎关键字 ud•查找并描述了几种优化技术，它们的优缺点和可能的陷阱 ud•将优化技术应用于网站并分析结果 ud文凭的摘要如下：总结，成功实施的回顾以及关于可能的进一步优化的讨论。 ud
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