OPPORTUNITY LOSS RESTRAINING SALES MANAGEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To solve the problem that an opportunity loss occurs since a customer buys an article at another store or buys the article through other media, or stops buying the article, if the article is sold out mainly in the store, when the customer shows his intention to buy the article, due to increasingly restrained stock of the article so as to prevent the article from remaining unsold.;SOLUTION: When a possibility of an article's arrival at a store can be confirmed even if the article is sold out when a customer shows his intention to buy the article, sales price reduction, gift certificates or points are given to the customer to establish a business transaction prior to the arrival of the article. After the article arrives at the store, the article for which the business transaction is established is handed over or delivered to the customer to restrain a possibility of occurrence of an opportunity loss.;COPYRIGHT: (C)2007,JPO&INPIT