LIQUID FABRIC SOFTENING FORMULATION AND METHOD OF REDUCING THE OCCURRENCE OF WRINKLES IN LAUNDERED CLOTHING USING THE FORMULATION

摘要

The present application relates to the inclusion of one or more wrinkle reducing ingredients in a laundry fabric softening product. The benefits are delivered to the laundered item either during the rinse step of the washing procedure or in the dryer. The need for further wrinkle reducing steps when the items are taken from the dryer or after hang drying are thereby reduced. The wrinkle reducing ingredients may be chosen from ethoxylated organosilicones; polyalkyleneoxide modified polydimethylsiloxane; linear aminopolydimethylsiloxane polyalkyleneoxide copolymers; sulphated/sulphonated vegetable oils; high molecular weight polyacrylamides; betaine siloxane copolymers; and alkylactam siloxane copolymers or from wrinkle reducing compounds that do not have a net positive charge when in neutral or alkaline medium.