AUTOMATED SYSTEM AND METHOD FOR PLANNING AND CREATING OPTIMISED CIRCUITS FOR OUTDOOR ADVERTISING MEDIA

摘要

The invention relates to an iterative process which can be used for the optimal selection of various different groups of advertising media (known as circuits) with different types of criteria, such as criteria relating to audience, target market, cost, geographical proximity to points of interest and geographical spacing between points, in order to provide an effective outdoor advertising campaign. Among the jargon used in the field of advertising, the term outdoor includes all advertising outside of the home and in the street, such as billboards, awnings, telephone booths, banners for buildings, hoardings, columns, information stands, street furniture, buses, etc. In this way, the circuit comprises a group of advertising media with identical or similar advertising objectives.