A business method utilizes a dedicated electronic shopping network having a database and wireless receiving and transmitting components. The network is provided at a retail-type architectural facility where space is rented to a plurality of independent retail entities. For each respective one retail entity, data pertaining to goods offered for sale by the respective one entity is loaded the database. Queries from hand-held electronic personal shopping devices pertaining to goods offered for sale by the retail entities are received via the wireless receiving components. The wireless transmitting components transmit, to the hand-held electronic personal shopping devices, data from the database responsive to respective queries.
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