The present invention relates to a book advertisement apparatus and a method for improving the efficiency of a book advertisement and promoting the sale of a book by advertising the information about the book through a video book in a simple structure.;The present invention detects whether or not the memory card storing the tutorial advertisement data is inserted when the power is supplied. As a result, when the memory card is not inserted, the present invention visually and visually warns of the non-mounting state of the memory card. Is inserted, read the tutorial advertisement data recorded on the memory card, separate the read tutorial reading data into video and audio, display the separated video on the screen, and send the audio to the speaker. By advertising this, it is possible to increase the efficiency of the tutorial advertising and to increase the sales of the tutorial.
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