Systems and methods for embedding commercial information into broadcast media

摘要

There are disclosed systems, methods and processes for the distribution of information, typically digital information that is distributed actively, through broadcast media such as television and radio, displays, such as signage, etc., or passively, through displays such as signage or the like. The information can be captured from broadcasted transmissions, scanned from a display, or obtained by being transmitted to the user, who responded to a broadcast with a transmission to a receiving point during a period synchronized with the broadcast, requesting the information sent to his transmitted address. The captured or obtained information may include coupons or the like, that may be redeemed after being successfully captured or obtained. Redemption may be either on-line, where a transmission of coupon information is transmitted to a call center, that places a product order with a supplier and handles payment details, or off-line, where the user takes to coupon to the retailer, for redemption at the point of sale.