A system, computer software product and a method for sharing season tickets with multiple owners and managing an individual's season tickets. A server and website manage a group of season ticket owners for the purpose of sharing season tickets. The website has interactive menus and "wizards" that allow individual owners to enter their preferences of games or events and then to rank the games or events in order of importance to them. The website provides an automated drafting system that selects games or events on behalf of individual owners based on their entered preferences and rankings. The website also provides a "live draft" option where an individual owner can actually select individual games or events during the draft. In the case of the "live draft" the website is capable of providing recommendations to the individual user based on the preferences and rankings entered by the user. The website delivers results of the draft to everyone in the group and allows options to trade, sell, assign, or buy tickets within the ownership group. The system and website also facilitates and encourages the use of electronic tickets as ticket owners will become accustomed to managing their tickets virtually on the website. The server provides an email/message board for communication amongst the group. The software provides open Application Programming Interfaces, or APIs, for the purpose of allowing owners to communicate, interact directly, and conduct transactions with the season ticket sellers (for example a professional sports team, a theatre company, or any other business that sells season tickets as well as service enterprises or businesses that provide ticker services for the previous entities in this list) as well as with ticket vendors or the marketplace to sell tickets to the general public. Also provided is a marketplace for ownership interests in season tickets.
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