advertiser has value presented different, to be able to express the value presented like this for an ad system, advertising system that is flexible

摘要

different advertisers may be participating in the advertising network to effectively have a value different presentation, even if the desired ad spots of different types. Per impression, each selection, and use (such as offers or maximum) offer (some user events or other) for each conversion and / or, an offer of various types, the advertiser, a variety of value presented may be expressed. As the auction, the arbitration advertisers using the probability of occurrence of an event related to offer, with different values ​​presenting different, may be competitive with one another. Advertiser may be targeted to to serve ads on their vertical category keywords (and / or content search), or property publications particular, specific for the type of ad spots other. [Selection Figure 7