FLEXIBLE ADVERTISING SYSTEM WHICH ALLOWS ADVERTISERS WITH DIFFERENT VALUE PROPOSITIONS TO EXPRESS SUCH VALUE PROPOSITIONS TO THE ADVERTISING SYSTEM

摘要

Have different values ​​that the advertiser may wish to offer different ad spots of different types (ad spots) can effectively participate in the advertising network. Advertiser may express various values ​​suggested using various types of leads, such as leads per impression (impressions per offers) (or maximum offers s), selected and / or conversion (or some other user event). The probability of occurrence of the event associated with the leads are different from the arbitration advertisers, such as auctions having different values ​​may be used to offer to compete against each other. Advertisers can target the services of their ads by keywords (search and / or content), a specific publication of (publications) or attributes specific vertical categories (vertical categories), ad spots of different types, etc. have. ;