METHOD AND SYSTEM FOR MEASURING AN IMPACT OF VARIOUS CATEGORIES OF MEDIA OWNERS ON A CORPORATE BRAND

摘要

A method and system for determining influence of various categories of content sources on a selected brand is disclosed. The method defines a brand profile using terms and URLs associated with the selected brand and queries popular search engines using the terms and URLs as search terms. The results are classified according to their category of content sources and a brand ownership score is calculated from the classified results and from other weights associated to the ranks of the results, to the category of content sources and to the search engines. The category of content sources having ownership of the selected brand is then identified from the brand ownership score.