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SYSTEMS AND METHODS FOR MANAGING CONTENT ASSOCIATED WITH MULTIPLE BRAND CATEGORIES WITHIN A SOCIAL MEDIA SYSTEM

机译:在社交媒体系统中管理与多个品牌类别相关的内容的系统和方法

摘要

Embodiments of the present disclosure generally relate to aspects of an Internet-accessible brand management system (BMS) that allows marketers (e.g., corporations, organizations, etc.) to efficiently organize, create, maintain, and display content associated with many brand categories or brand items within a brand category on a single social media system (SMS) page/account, or alternatively, across many SMS pages or accounts with one or more common content themes. Administrators/developers of individual marketing pages or accounts (global and local) may update their pages through the BMS using standard configurable templates. The system may integrate content from one or more developers to create content for varying pages (for example, by incorporating some global content into local pages according to configurable rules, or vice versa). Subsequently, when a social media system user requests content associated with a particular brand category or brand item within that category on a social media system, the brand management system renders the updated, requested marketing page associated with that category, but within a global marketer page, or with common marketer content also provided.
机译:本公开的实施例大体上涉及因特网可访问的品牌管理系统(BMS)的方面,其允许营销商(例如,公司,组织等)有效地组织,创建,维护和显示与许多品牌类别或内容相关联的内容。单个社交媒体系统(SMS)页面/帐户上品牌类别中的品牌项目,或者跨多个SMS页面或具有一个或多个通用内容主题的帐户中的品牌项目。各个营销页面或帐户(全局和本地)的管理员/开发人员可以使用标准的可配置模板通过BMS更新其页面。该系统可以集成来自一个或多个开发人员的内容以创建用于不同页面的内容(例如,根据可配置的规则通过将一些全局内容合并到本地页面中,反之亦然)。随后,当社交媒体系统用户在社交媒体系统上请求与特定品牌类别或该类别内的品牌项目相关联的内容时,品牌管理系统将呈现与该类别相关联但在全球营销人员页面内的更新的请求的营销页面,或者还提供了常见的营销人员内容。

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