A method of increasing sales for a retailer of framing products is disclosed. The method includes providing a software application to the retailer of framing products. The retailer has a line of framing products including retail framing products for offering to consumers. The software application includes a database of wholesale framing products not included in said retail framing products to thereby expand the line of framing products offered to consumers by the retailer. The method also includes receiving from the retailer a purchase order for at least one of the wholesale framing products, and fulfilling the purchase order received from the retailer. The purchase order is taken by the retailer from a consumer using the software application
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