SYSTEM AND METHOD FOR OFFERING AN AUCTION BUNDLE IN AN ONLINE ADVERTISING AUCTION

摘要

An improved system and method for offering an auction bundle in an online advertising auction is provided. A pricing engine may determine a price of an auction bundle that may include a bid for an input of a search engine such as a keyword, an output of search engine such as a URL appearing in search results, or a combination of an input and an output of a search engine. In an implementation, bids may be received from bidders for auction bundles, click-through rates for web page placements may be obtained for auction bundles, and the bidders with the highest gain for the auction bundles may be determined for a search query. The advertisements of the bidders with the highest gain may be allocated to web page placements for display with query results.