A holder appliance suitable for axially supporting a rolled product is disclosed having a holder and a rigid or semi-rigid root section. The holder includes a body having first and second ends and an engagement surface disposed therebetween contactable with a planar end surface of the rolled product, and a protrusion extending from the engagement surface toward the rolled product, the protrusion being engageable within an opening in the planar end surface. The root section is disposed at the first end and a tab disposed at the second end of the body. The tab extends radially away from the axis of the rolled product and axially away from the engagement surface. The tab has a greatest radial portion displaced from a plane defined by the engagement surface in a direction opposite to a direction in which the protrusion is extended. The tab has a contour that mirrors a user's thumb.
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