A map-centric service for creating, finding, and organizing social events is described. Social events may include gatherings, goods or services for sale or other types of events about which a group of people may wish to share information. The service provides a graphical indication of the location of a plurality of social events superimposed on a map, providing a geographic context to social events. The geographic context may be augmented with text graphical indications or information in other forms, further identifying characteristics of the social event. Information about social events may be made accessible to multiple users through a web service. A user may search for social events by specifying desired characteristics of the social event. The service can also generate an optimal route for user selected events.
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