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DEVICE AND METHOD FOR ANALYZING ADVERTISEMENT, DEVICE AND METHOD FOR GENERATING ADVERTISEMENT INFORMATION, AND PROGRAMS FOR ADVERTISEMENT ANALYSIS AND ADVERTISEMENT INFORMATION GENERATION
DEVICE AND METHOD FOR ANALYZING ADVERTISEMENT, DEVICE AND METHOD FOR GENERATING ADVERTISEMENT INFORMATION, AND PROGRAMS FOR ADVERTISEMENT ANALYSIS AND ADVERTISEMENT INFORMATION GENERATION
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机译:用于分析广告的装置和方法,用于产生广告信息的装置和方法以及用于广告分析和广告信息生成的程序
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摘要
PROBLEM TO BE SOLVED: To provide an advertisement analysis device and the like which enable analysis results to be reflected on later advertisement generation by analyzing advertisement elements which are more easily presented to consumers and are effective.;SOLUTION: The advertisement analysis device includes: a database DB for storing advertisement data including identification information for discrimination from other advertisement information for each advertisement element being an advertisement medium; an interface part 23 for receiving image data transmitted from a consumer who has viewed an advertisement corresponding to advertisement data and including identification information corresponding to the advertisement; a CPU 22 for extracting the identification information from the received image data and specifying the advertisement element of the advertisement corresponding to the received image data on the basis of the identification information; a database DB for storing a combination of the specified advertisement element and advertisement data equivalent to the presented advertisement; and the CPU 22 for analyzing a relation between the advertisement data and the advertisement element by using stored information.;COPYRIGHT: (C)2010,JPO&INPIT
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机译:解决的问题:提供一种广告分析装置等,其通过分析更容易呈现给消费者并且有效的广告元素,使分析结果能够反映在以后的广告生成中。用于存储广告数据的数据库DB,该广告数据包括用于识别作为广告媒体的每个广告元素的与其他广告信息区别的识别信息;接口部分23,用于接收从观看了与广告数据相对应的广告并且包括与该广告相对应的识别信息的消费者的图像数据; CPU 22,用于从接收到的图像数据中提取识别信息,并基于该识别信息来指定与接收到的图像数据相对应的广告的广告元素;数据库DB,用于存储指定的广告元素和与所呈现的广告等效的广告数据的组合; COPYRIGHT:(C)2010,JPO&INPIT;以及CPU 22,用于通过使用存储的信息来分析广告数据和广告元素之间的关系。
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