An improved method for forecasting and modeling product demand. The forecasting methodology employs a multivariable regression model to model the causal relationship between product demand and the attributes of past promotional activities. This improved forecasting methodology enhances the applicability of regression models when dealing with logistic variables. It provides a novel technique to transform such variables into numerical values, resulting in more accurate and more efficient regression models. Furthermore, the reduction in the number of variables improves the stability and predictive power of the regression models.
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