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TARGETED ADVERTISING BY PAYMENT PROCESSOR HISTORY OF CASHLESS ACQUIRED MERCHANT TRANSACTIONS ON ISSUED CONSUMER ACCOUNT
TARGETED ADVERTISING BY PAYMENT PROCESSOR HISTORY OF CASHLESS ACQUIRED MERCHANT TRANSACTIONS ON ISSUED CONSUMER ACCOUNT
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机译:通过已发行消费者帐户进行的无国籍采购商交易的付款过程历史进行有针对性的广告
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摘要
Content and targeted advertisements are simultaneously provided to a client. Upon receiving a request for content from the client, a content provider requests a targeted advertisement from a transaction processor. The targeted advertisement is derived using a spending profile based upon a history of cashless acquired merchant transactions made by a consumer on an account, where the account has been associated with the consumer by the content provider. The targeted advertisement is selected from an advertisement database and is likely to attract the consumer's attention, resulting in a purchase being made on the account. Once the targeted advertisement is selected, it is received by the content provider and fitted to the dimensions of the advertising space. A page containing the targeted advertisement and requested content is delivered to the client where it is displayed on a display device and viewed by the consumer.
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