Targeted advertising by payment processor history of cashless acquired merchant transactions on issued consumer account

摘要

#$%^&*AU2016204252A120160707.pdf#####ABSTRACT A networked computer system is described. The system comprises a content provider that provides a page with content to a portable consumer device of a consumer, a data network, and a transaction processor. The transaction processor is in data communication with the content 5 provider via the data network. The transaction processor comprises an advertisement database that holds an advertisement, and a computing device configured to select the first advertisement to send to the content provider based on a derivation of a spending profile of the consumer. The content provider is configured to receive the first advertisement from the transaction processor, and to fit the first advertisement and the content to the page provided to the portable consumer 0 device.