REAL TIME MEDIA SELECTION AND CREATION OF A COMPOSITE MULTIMEDIA FILE USED FOR CUSTOM ADVERTISING AND MARKETING

摘要

The present invention relates to a method for automatic conversion of an audio file in a first format to an advertising supported media file in a second format. The method includes the steps of: i) receiving a user selection of the audio file for downloading to an electronic device having a screen;ii) selecting from an advertisement database, advertisements that match a profile of the user; and iii) combining the audio file with selected advertisements to create the advertising supported media file in the second format that is suitable for playback on the electronic device on which the media file is to be downloaded. The advertising supported media file is arranged to playback the selected advertisements in parallel with playback of the requested audio file.